The business model canvas is a shared language for describing, visualizing, assessing, and changing business models. It describes the rationale of how an organization creates, delivers, and captures value.

This is a great tool used by businesses to describe and assess a business model, encompassing nine components: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

In summary, the business model canvas ensures and shows that the business model doesn't just revolve around money. It revolves around value.